About Memcare

The Leading Digital Platform
for Funeral Homes in Europe

Memcare office in Lysaker, Norway

The Leading Digital Platform for Funeral Homes in Europe

Memcare Group is one of the largest technology providers to the funeral industry in Europe. We've built a single platform that simplifies operations and helps funeral homes grow.

The platform brings case management together with obituary publishing, memorial pages, digital printing, flower sales, and accounting integrations. Everything works together out of the box.

More than 1,300 funeral homes across Scandinavia, DACH, the UK & Ireland, Poland and the Benelux region run on Memcare today, handling over 200,000 funerals a year. For us Memcare isn't just software. It's the tool that makes the work easier for funeral homes, and gives families a better experience.

On the road

We meet the industry where it works

Workshops, trade fairs, and time out among our customers — we work closely with the people we build for.

Memcare Technologies booth at industry trade fair
Pacemo booth at the German funeral industry trade fair
Memcare team at a funeral industry trade fair
Inmemory team at industry event in Stockholm

Our Journey

Key milestones

2017

Founded in Oslo

Founded by Lars Martinsen (Founder & CEO) and Håkon Årøen (Co-founder & Head of Operations), together with the Bentsen family, Memcare was built on a clear mission: to modernize the funeral industry through technology.

2017–2019

Product foundation

Development of the core platform, establishment of a strong team, and launch of a development center in Warsaw, Poland.

2020–2021

Commercial launch

Market entry and initial scaling in the Nordics, supported by increasing demand for digitalization across the industry.

2022

First acquisition

First acquisition completed: Next in Norway, marking the beginning of Memcare's M&A-driven growth strategy.

2023

Expansion into DACH & UK

Acquisitions of Pacemo (Germany) and Obit (UK & Ireland) gave us significantly greater market reach.

2024

Strengthening Northern Europe

Strategic acquisitions of Memosoft, Inmemory and Memographics, enhancing the Group's digital print solutions offering and expanding its footprint across Scandinavia and the UK & Ireland.

2025

Entry into the Netherlands

Acquisition of UitvaartBeheer gave Memcare a leading market position in the Netherlands and supported its continued pan-European expansion.

2026

Scaled European platform

The UK subsidiary Memographics Ltd. rebranded to Memcare Ltd. and will lead the Group's continued growth in the UK and Ireland from Manchester. In total, Memcare has over 1,300 funeral home clients and 200,000+ annual funerals on its platform.

Our Markets

Funeral homes in 11 European markets use Memcare

Memcare offices across Europe

Our Markets

Norway

Sweden

Denmark

Germany

Austria

Switzerland

Netherlands

Belgium

United Kingdom

Ireland

Poland

Our offices

LysakerHQ

Norway

Memcare ASStrandveien 501366 Lysaker

Gothenburg

Sweden

In Memory ABVallgatan 15a411 16 Göteborg

Maastricht

Netherlands

UitvaartBeheerEuropalaan 246199 AB Maastricht-Airport

Hamburg

Germany

Pacemo GmbHBei den Mühren 120457 Hamburg

Manchester

United Kingdom

Memcare Ltd39/43 Bridge StreetSwintonS64 8AP

Leadership

The people behind Memcare

Memcare is built by experienced founders and long-term investors who share the goal of modernizing the funeral industry.

Meet the Team

Ownership

Owned by long-term investors

The five largest shareholders in Memcare Group are Louie Investor, Valset Invest, Karbon Invest, TechX and Lamaco. Together they control approximately 92% of the company.

Louie Investor

Valset Invest

Karbon Invest

TechX

Lamaco